New York | Paris | London
Inspired by the French phrase:
‘aller plus loin,’ we push healthcare brands to go further and reach higher.
Boutique in size, bold in originality.
We, purposefully, partner with only a few select clients, so we can build something extraordinary, together.
We provide tailored solutions for your brand’s needs across:
Strategy
Creative
Medical
Customer Engagement
We partner with global healthcare companies:
Pharmaceutical
Biotech firms
Healthcare start-ups
Health and wellness consumer-focused companies
We create communications for:
Diverse consumers and patients with different conditions and needs, as well as:
Healthcare professionals specializing in different therapeutic areas
what sets Lucy apart?
We don’t follow formulas, play it safe, or stick to the predictable—because that’s not where greatness lives. Creativity thrives beyond familiar patterns, where brands break through, captivate, and make a lasting impact.
To get there, we embody the French phrase: “aller plus loin”—going deeper and further to uncover the complexity, contradictions, and beauty within human health. This relentless curiosity fuels our work, ensuring it resonates on a human level.
At Lucy, we are a team of global thinkers and doers, passionate about our craft and driven by excellence. We push at every turn—so your brand can reach new heights.
whatever the brand problem, we solve it.
“Masters of Strategy”
Global Marketing Director, Astellas
“Understands the Target”
Insights Manager, Therapeutics MD
“Strong Business Partners”
US Marketing Lead, Pfizer
global experts with deep experience in humans + health.
Brand Strategists
Medical Strategists
Researchers
Anthropologists
Linguists
Creatives
AI Expert
CX Strategists
our experience spans areas such as…
and more.
-
Our expertise in women's health encompasses a full spectrum of care, from birth control to menopause and beyond.
-
Our experience in vision care spans a wide spectrum, from innovative lens solutions like color contact lenses and bifocals to advanced options for cataracts and astigmatism, addressing diverse eye care needs with expertise.
-
We’ve worked on breast cancer treatment, as well as treatment for prostate cancer.
-
In the urology space, our experience covers mainly overactive bladder.
-
Within neurology, we’ve worked in the Alzheimer’s space.
-
Our experience within diabetes covers various treatment options across the different stages of the disease.
-
Within respiratory, we have experience working in asthma and COPD.
-
Our experience covers working on vaccines for COVID, as a seasonal flu.
-
Our medical devices experience is within women’s birth control and lenses within vision care.
-
Experience with Duchenne muscular dystrophy understanding the tight ecosystem of care that valiantly supports patients and their families.
-
With over a decade of expertise in mental health—encompassing depression, bipolar disorder, and schizophrenia—we possess a profound understanding of the complex challenges these conditions present. Our deep knowledge extends beyond clinical insights to the real-world impact on patients, families, the healthcare system, and society at large.
New York | Paris | London
our starting point: building the strategic spine.
Just as a strong spine allows the body to move with agility, a solid strategy gives your brand the power to navigate and win in the marketplace. Together, we build that strong foundation.
-
Target analysis
Brand analysis
Competitive analysis
Category analysis
Cultural analysis
Linguistic analysis
Trend analysis
Social Listening
SWOT analysis
Scenario planning
-
Brand identity
Brand essence
-
Brand positioning
Brand strategy
Portfolio strategy
Message architecture
-
Work that stands out, gets noticed and puts your brand on the map.
-
Elevate the brand experience to excellence for customers, patients, and healthcare professionals to foster a deep connection with the brand.
